編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-609-066 | Design Thinking and Innovation at Apple | Thomke, Stefan;Feinberg, Barbara | Entrepreneurship | Strategic Management( IMB6070 ) |
2 | 9-318-109 | Vodafone: Managing Advanced Technologies and Artificial Intelligence | Kerr, William R.;Moloney, Emer | General management | Strategic Management( IMB6070 ) |
3 | 9-399-150 | GE''s Two-Decade Transformation: Jack Welch''s Leadership | Bartlett, Christopher A. | General management | Strategic Management( IMB6070 ) |
4 | 9-504-051 | Samsung Electronics Co.: Global Marketing Operations | Quelch, John A.;Harrington, Anna | Marketing | Strategic Management( IMB6070 ) |
5 | 9-505-038 | Product Team Cialis: Getting Ready to Market | Ofek, Elie | Marketing | Strategic Management( IMB6070 ) |
6 | 9-517-115 | Predicting Consumer Tastes with Big Data at Gap | Israeli, Ayelet;Avery, Jill | Marketing | Strategic Management( IMB6070 ) |
7 | 9-617-060 | Ant Financial (A) | Zhu, Feng;Zhang, Ying;Palepu, Krishna G.;Woo, Anthony K.;Hua Dai, Nancy | Operations management | Strategic Management( IMB6070 ) |
8 | 9-618-017 | Marriott International: The Next 90 Years | Farronato, Chiara;Pisano, Gary P. | Operations management | Strategic Management( IMB6070 ) |
9 | 9-619-015 | Booking.com | Thomke, Stefan;Beyersdorfer, Daniela | Operations management | Strategic Management( IMB6070 ) |
10 | 9-116-029 | Google to Alphabet: Ten Things We Know to Be True | Simons, Robert;Lobb, Annelena | Other | Strategic Management( IMB6070 ) |
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